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Studia Slavica
|
2014
|
vol. 18
|
issue 1
99-104
EN
The paper is case study, showing how modern Czech journalist are using language tools in writing about Poland. Source texts are excerpted from “Mladá Fronta Dnes“ archives from the first half of 2011, when Poland was shown as country where new narcotics came to Czech Republic from.
EN
This report looks at the Czech media debate on the European Constitution in the period between French and Dutch “no” to the Treaty Establishing a Constitution for Europe (TCE) and po- litical agreement on the Reform Treaty (June 2005 to June 2007). Based on quantitative and qualitative analyses of the six Czech printed media, the present study confirms that the debate on the European constitution was largely national with overwhelming dominance of Czech actors. The study also indi- cates strong politisation and personalisation of the Czech media debate. The results identify two dom- inant groups of actors and topics in mutual opposition. The first is represented by President Klaus and ODS politicians who oppose the European constitution project. The other group is formed by CSSD politicians and the Chair Jiri Paroubek who support the continutation of the common European Con- stitution project.
EN
A portal and publications on Prime Ministers Ewa Kopacz and Beata Szydło served as an example of what the image of Polish politicians created by Czech media and what are their media images are. The image of a politician will be understood here as how they are perceived and what influences this perception – information, views, opinions or ideas about them. This will also be about how a person is perceived by the public. The paper analyses the images of Ewa Kopacz and Beata Szydło based on a study of texts appearing in the Czech portal iDnes.cz
Bohemistyka
|
2018
|
issue 3
247-258
EN
Communication with the television is a ritual feasting and has an effect on our culinary experience when it happens during the common meals. The Czech media generally thank to culinary programs fulfill the listed assumptions and activates the viewer. The culinary programs not only give a ready-to-cook recipes but also make use of receiver's experience and call for active participation. The main purpose of this text is to show the way of communication in these programs and the language used by moderators.
PL
Komunikacja w programie telewizyjnym jest odrębnym rytuałem, odbywa się w czasie przygotowywania dań, co wpływa na wrażenia kulinarne i smakowe. Czeskie media, głównie dzięki programom kulinarnym, doskonale realizują te założenia i aktywizują widza. Programy kulinarne nie tylko przekazują widzowi gotowe receptury, ale opierają się na doświadczeniu kulinarnym odbiorcy i zapraszają go do wzięcia udziału. Głównym celem tego tekstu jest ukazanie sposobu komunikacji w tych programach oraz języka, którego używają moderatorzy.
EN
This paper examines public images of Ewa Kopacz, Beata Szydło and Donald Tusk in terms of quantitative and qualitative study of texts published in the Czech portal iDnes.cz. On the example of publications about Polish Prime Ministers, it was analyzed what kind of Polish politicians image was created by chosen Czech medium, what are their media images. The image of politician is understood as his/her perception and what it is influenced by – information, views, assessments or imaginations on his/her subject. Taking into account the general context, the text refers also to the conditions of functioning of the Czech media. This also applies to the images of E. Kopacz, B. Szydło, and D. Tusk in the iDnes portal compared to other leaders of the Visegrad Group countries and Germany.
PL
W artykule analizie poddano wizerunki Ewy Kopacz, Beaty Szydło i Donalda Tuska, w oparciu o ilościowe i jakościowe badanie tekstów ukazujących się w czeskim portalu iDnes.cz. Na przykładzie publikacji dotyczących premierów Polski sprawdzono, jaki obraz polskich polityków tworzy wybrane czeskie medium oraz jakie są ich wizerunki medialne. Wizerunek polityka jest tu rozumiany jako jego/jej postrzeganie i to, co wpływa na jego kształtowanie – informacje, poglądy, oceny czy wyobrażenia na jej/jego temat. Biorąc pod uwagę kontekst, artykuł odnosi się do warunków funkcjonowania czeskich mediów. Dotyczy również tego, jak wyglądają wizerunki E. Kopacz, B. Szydło i D. Tuska w portalu iDnes na tle innych przywódców państw Grupy Wyszehradzkiej i Niemiec.
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