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1

Strategie komunikacji marektingowej przedsiebiorstw przemyslowych

100%
Wodynski W.
Contemporary Economics
|
2007
|
issue 3(3)
83-107
EN
Industrial market, created by companies, which buy and sell goods which are not directly for consumption, but are used in production process, communicates with the environment in a specific way. Many industrial companies supply only the customers of non consumption goods market and hence they do not enter into direct contact with a final consumer. In such cases recognizing the customers' needs is even more difficult. Such environment requires efficiently functioning and planned communication of the company with the market. This study presents methods and strategies of marketing communication really used in industrial companies. While analyzing marketing strategies of industrial companies, the author draws the attention to the fact that even though there was system transformation, the state still has significant impact on functioning and development of industry and that in a way directs and created barriers in companies functioning. Such conditions force even more active marketing communication as well as searching new solutions. As there are more and more sophisticated marketing techniques related to digital media, there is also a growing demand for strategic solutions in marketing communication. Digital media, first of all the Internet, provide so far unavailable possibilities of researching consumers' behaviors and ways of using media. They also give a chance to follow the behavior of smaller, unique and often social groups of consumers.
2

Excise Tax Revenue on Spirits in Poland. An Attempt for Laffer Curve Theory Verification

100%
Wnorowski H.
Optimum. Studia Ekonomiczne
|
2012
|
issue 5(59)
67-76
EN
The excise tax policy with respect to the spirit industry in Poland, at the turn of the century, was very expansive with frequent tax rate rise. In the effect, we witnessed a total collapse of the revenue from excise tax accompanied by other negative economic and social phenomena deriving from fiscal consequences. Historic decision to lower the excise tax from 1st October, 2002 stopped those unfavorable tendencies and initiated ‘normalization’ within the trade. The study shows that it is recommended that a big caution in the ambitions of the government to raise excise tax, otherwise the resulting effects can be completely counterproductive. Polish experiences during the period 1995-2008 with the excise on spirits, undoubtedly, verify positively the Laffer Curve.
3

MULTICRITERIAL HIERARCHY METHODS APPLIED IN CONSUMPTION DEMAND ANALYSIS. THE CASE OF ROMANIA

100%
Bob C.
Contemporary Economics
|
2008
|
issue 1(5)
23-34
EN
The basic information for computing the quantitative statistical indicators, that characterize the demand of industrial products and services are collected by the national statistics organizations, through a series of statistical surveys (most of them periodical and partial). The source for data we used in the present paper is an statistical investigation organized by the National Institute of Statistics, 'Family budgets survey' that allows to collect information regarding the households composition, income, expenditure, consumption and other aspects of population living standard. In 2005, in Romania, a person spent monthly in average 391,2 RON, meaning about 115,1 Euros) for purchasing the consumed food products and beverage, as well as non-foods products, services, investments and other taxes. 23% of this sum was spent for purchasing the consumed food products and beverages, 21.6% of the total sum was spent for purchasing non-food goods and 18,1% for payment of different services. There is a discrepancy between the different development regions in Romania, regarding total households expenditure composition. For this reason, in the present paper we applied statistical methods for ranking the various development regions in Romania, using the share of households expenditure on categories of products and services as ranking criteria.
4
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Model funkcjonowania rynku deweloperskiego

100%
Gostkowska-Drzewicka M.
Zarządzanie i Finanse
|
2012
|
vol. 2
|
issue 1
49-67
EN
The aim of this article is the explanation of the economic mechanism of functioning of real estate development market. Due to lags between supply and demand decisions characteristic for this market the prices of real estate undergo changes. To illustrate these processes the cobweb model has been applied. However, such a description doesn’t explain economic mechanism of function-ing of real estate development market in detail. Therefore, it was necessary to provide economic relations among real development market and the other real estate market segments.
5

THE MEASUREMENT OF PSYCHIC DISTANCE: CASE OF FOREIGN INVESTORS IN SLOVENIA

63%
Festic M., Repina S., Krizanic F.
Ekonomický časopis (Journal of Economics)
|
2009
|
vol. 57
|
issue 10
963 – 979
EN
The article contributes to the existing empirical evidence on the impact of the macroeconomic environment on retail prices dynamics by using panel estimates to explain inflation in Slovenia after the introduction of the euro. The authors evaluated the impact of diesel fuel prices, food prices on the world market, GDP, the bank loans to the private sector, import prices, the earnings of major merchants and the production prices for retail prices of alimentary products. The earnings of major merchants, import prices and GDP growth contributed significantly to the incline of the retail prices in the first observed period. While, the results of the empirical analysis state that the cause of increased incline of the retail prices of alimentary products after May 2007 can be attributed, mostly to the earnings of major merchants, volume of credit, world food prices, the price of diesel fuel and import prices. The impact of producers' prices was insignificant in both observed periods.
6
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Ocena spojnosci procesow rozwojowych rolnictwa i przemyslu spozywczego

63%
Urban R.
Zagadnienia Ekonomiki Rolnej
|
2012
|
issue 1(330)
3-17
EN
A coherence of the processes developmental of the Polish farming and the food industry were assessed. Dynamics of the evolution of production and the demand, the value added of both incomes of the agricultural entrepreneur and the food processing industry worker and agricultural prices, the food processing industry worker and the consumer were an object of analysis. A lack of developmental coherences of the processes of these two main elements of the food economy and a lack of correlation were stated between them. In the domestic scale (and local) are weakening the course doesn't also often confirm their interaction and the relation, but them of formulated thesis about the transfer of profits on the farming for the processing. Such a state requires including processes of developmental phenomena in examinations about global character and the verification of many theses proposed earlier by economic-agricultural sciences.
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