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BEHAVIOURAL ATTENTION BY GOOGLE TRENDS: EVIDENCE FROM THE CAR INDUSTRY

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Stejskalová J.
Ekonomický časopis (Journal of Economics)
|
2023
|
vol. 71
|
issue 3
202 – 221
EN
We investigated the link between stock returns of automobile companies, Fama French factors, and behavioural attention, represented by demand for a selected car brand belonging to an automobile company. Using Google search activity, we focus on the impact of searches about car brands on 17 automobile companies from 2004 to 2020. We concluded that even though general intuition provides positive results, negative historical events can result in a fall in prices in some cases. Diesel-gate, an event specific to this industry, engulfed the affected company and resulted in an EU-wide scan-dal; however, the increase in interest did have not the same effect on auto-mobile companies based in other countries.
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