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PHARMACEUTICAL DISTRIBUTION MARKET CHANNELS IN POLAND (Kanaly rynku dystrybucji farmaceutycznej w Polsce)

100%
Wos A.
Contemporary Economics
|
2009
|
issue 3(11)
147-159
EN
Distribution on the pharmaceutical market in Poland is interesting and the most difficult sphere to manage. Numerous varied and specialized companies operating on the market cause that the processes of choosing middlemen in distribution channels are very complex. The hereby article presents the role and location of the companies operating within distribution channels on the pharmaceutical market. It draws attention to the development of non-pharmacy and non-wholesale sales channels.
2
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PRICE DEVELOPMENT OF DAIRY PRODUCTS IN RETAIL OUTLETS IN OLSZTYN: PART 2: PRICE POSITIONING OF RETAILERS

80%
Kozlowski W., Poloszczak A.
Olsztyn Economic Journal
|
2007
|
vol. 2
|
issue 1
159-168
EN
The paper presents the results of research in the terms of dairy products price development in retail trade network in Olsztyn. The price registration of chosen goods was carried out in November 2005 in 194 retail outlets representing traditional and modern forms of retail sales. Undertaken analyses indicate that there is direct relation between retail channels used and the level of prices offered. It also confirms notable price advantage of modern trade as compared to traditional one and that had a direct impact on attractiveness of purchasing baskets of dairy products in modern forms of retail sales.
3

TENDENCIES FOR BANCASSURANCE DEVELOPMENT IN THE POLISH MARKET (Tendencje rozwoju bancassurance na rynku polskim)

80%
Ilona T., Renata P.-K.
Myśl Ekonomiczna i Prawna
|
2009
|
issue 4(27)
174-182
EN
Fast developing financial services market causes that forms of distribution channels also undergo changes. It was the one of main reason which makes bancassurance idea so popular. Cooperation between bank and insurance company on the product line brings a lot of advantages for bank, insurance company and also for client. The client has an easy access to varied offer of insurance products (accidental insurance, car, touristic and home insurance). But also, insurance products exists as a protection for some bank products which client has on his portfolio, like: mortgage credit, consumer credits, credit cards ( e.g. the most popular life insurance). The bancassurance idea it is also a very kind of selling forms. There is not only insurance sale via point of sale in bank, but, increasingly popular, selling via internet or phone channels, known as telematketing. That form of selling is possible only for standardize products, where premium is calculates on the base of a few objective criteria.The bancassurance idea is going to develop dynamically, and, in the future, for the clients will be created and offered new and new products according to demand from the market.
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