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1

Network Analysis of Cooperation in Tourism Destinations

100%
Gajdošík T.
Czech Journal of Tourism
|
2015
|
vol. 4
|
issue 1
26-44
EN
Globalisation on the tourism market causes that the competition is not formed only between stakeholders in a destination, but more and more it is created among destinations. Therefore tourism stakeholders in a destination have to act together and cooperate. The cooperative behaviour of destination stakeholders is seen as a main prerequisite of applying the cooperative destination management, which influences the competitiveness of destination on tourism market. The aim of the paper is to analyse and measure cooperation of stakeholders in the selected destinations in Slovakia and Switzerland and to show the contribution of the network analysis to the quantitative research in tourism destinations. The article presents the network analysis of cooperation in product development and integrated marketing communication in the High Tatras, Liptov, Davos - Klosters and Engadin St. Moritz. The measurement of the cooperative behaviour helps to better understand the problems of cooperative destination management and creates a tool for comparing the destinations.
2

DMO – A dummy-made organ or a really working destination management organization

100%
Holešinská A.
Czech Journal of Tourism
|
2013
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vol. 2
|
issue 1
19-36
EN
Destination management is considered as an advanced form of cooperation among tourism stakeholders who are associated in a destination management organization (DMO). In developed tourist destinations such as the Alpine regions, these institutions were formed spontaneously after a few years dealing with the socio-economic changes in demand to prove their competitiveness. This process strengthened their cooperation. In the Czech and Slovak Republic destination management does not have a long tradition. Although numerous tourism organizations have been established, their identification as DMOs is questionable especially considering the length of cooperation development in the Alpine regions. Therefore the article examines on an example of the Slovak Republic.
3
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E-marketing w praktyce regionów turystycznych Polski

72%
Nowacki M.
Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu
|
2015
|
vol. 49
107-117
EN
Background. The paper contains a review of contemporary e-marketing forms applied by the Destination Management Organizations; their classification was also performed. Material and methods. In the empirical part, various activities of Destination Management Organizations in Poland were described in terms of e-marketing (the usage of the Internet: Web 1.0, Web 2.0, and mobile applications). Best practices in this field were identified, too. A benchmarking analysis was applied. Results and conclusions. The study allowed to point out the Polish tourist regions where e-marketing activities were conducted almost perfectly. Several recommendations were presented to improve the effectiveness of e-marketing strategies in the regions.
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