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  1. 1 Národopisná revue (Journal of Ethnology)

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  1. 1 Bogdanović B.

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  1. 1 2024

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The Fashion Production Sirogojno Style – Tradition as Inspiration

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Bogdanović B.
Národopisná revue (Journal of Ethnology)
|
2024
|
vol. 34
|
issue 1
15 - 25
EN
This article presents the way in which fashion designer Dobrila Vasiljević Smiljanić (Serbia), using the elements of traditional thesaurus of Western Serbia, created the fashion brand Sirogojno style, recognizable on the Yugoslav and international markets during the second half of the twentieth century. The features of the analyzed parameters – material used in production, colouring, design techniques, techniques in decorating, ornaments and models – showed that the visual identity of unique handicrafts was relied on tradition, i.e. inherited / transmitted heritage / knowledge in its greatest part. Namely, in her works, the creator Dobrila Vasiljević Smiljanić skilfully synthesizes two seemingly completely different / distant concepts – tradition and fashion – creating a unique products on the fashion market. Application of original (local) heritage (traditional manufacturing of garments, their ornamentation and colors) into a fashion form (dressed models) was so successful that it made Sirogojno knitwears as a base / standard for the definition of ethno fashion as such.
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