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Rol ta mistse marketynhu innovatsii v ekolohichnomu brendynhu

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Makhnusha S. M., Kosolap N. Y.
Mekhanizm Rehuluvannya Economiky
|
2011
|
vol. 2 (52)
165-175
EN
In this article the authors analyze the content, particularities and contemporary state of ecological branding and define and find out the role and place of marketing of innovations in it.
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