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  1. 1 Optimum. Studia Ekonomiczne

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  1. 1 Meiners N.

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  1. 1 2012

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Lesen50plus – Eine Studie über periodische Seniorenzeitschriften und -zeitungen in Deutschland

100%
Meiners N.
Optimum. Studia Ekonomiczne
|
2012
|
issue 5(59)
89-101
EN
In this paper a quantitative approach is used when regarding periodicals and newspa-pers for senior citizens in Germany. The focus, however, is on »Senior Citizens and the Media« which according to Ursula Lehr [2009 p. 9] „[…] is a field of research neglected by both gerontology and the media studies […]“. This paper sheds light on a field of re-search which the scientific world has paid little attention to. To date, periodic publica-tions for senior citizens have hardly played a role in media-orientated and gerontological research. More specifically, results have been documented in a survey where the national magazine and newspaper editorial offices, senior citizen organizations, voluntary welfare services, city and district councils, the Press and Information Office of the Federal Gov-ernment and adult education centers were approached and asked to give up-to-date in-formation to questions regarding this field of research. Resulting from this, a total of 178 commercial, non-commercial and independent senior citizen publications and newspapers could be ascertained for Germany. There were, however, significant differences regarding circulation, distribution, publication, reader participation, and number of pages, etc. The undertaking showed that current research in the field of periodic senior citizens publications is not only desirable but from the perspective of the older generation and other special interest groups (publishing house managers, editors, advertising experts and journalists) is imperative. It goes without saying, that this ne-glected field of research should no longer be ignored.
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