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SKLENÉ KORÁLIKY NA KROJOCH ZÁHORIA

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EN
Brief information on embroideries at folk costumes at Záhorie decorated with glass beads, colloquially referred to as “oves”, the “ovsovanie” embroidery technique. Another way of glass usage for the costume decoration was small pieces of mirror, colloquially referred to as “špígeuka”. This decoration was used at Záhorie mainly in the Chvojnická dolina valley (villages of Lopašov, Radošovce, Oreské, Dubovce, Trnovec, Popudinské Močidľany, Chropov, Holíč, Mokrý Háj, Kopčany and Kátov), in the vicinity of Unín (villages of Unín, Radimov and Štefanov) and in Jablonica and its surroundings (Hradište pod Vrátnom, Osuské, Cerová and Rozbehy) from the 1930s.
EN
This paper examines the extensive connections of the Izabella Association with customers from upper class and foreign countries. Besides our detailed approach to the clients of the I A, we are also focusing on the interesting marketing tools of the Association. These have helped the Association to develop their contacts, and subsequent orders. The amassed data presented comes from written historical resources, notably annual reports and periodicals. This research presents interesting results, especially the size of their business network in Europe, but also in America.
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