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EN
The paper is a continuation of the authoress' previous researches in the problematic of human nature and cultural identity, which led her to more basic questions concerning human life, its value frame and its shifts with time, which we witness today. According to her the idea of a 'good life' embodies psychological as well as ethical and aesthetical priorities. It is these priorities in younger generation that the authoress decided to focus on. She argues that the more liberal approaches to life and avoiding the firmly established rules are closely connected with the desire of success and the parallel diminishing of ethical standards. She is also interested in the form of these processes (private self-improvement, focusing on achievements bringing behavior, enjoying pleasures as dominating trends) in our country as well as in the degree of creative approach to life and the possible ideal of authenticity.
EN
1. Purpose Recapitulation of educational experiences in the field of business ethics. Identification of risks and opportunities referring to ethical education, both on academic and professional levels. 2. Methodology A broad description with more profound analysis of chosen issues. 3. Findings The essay gathers experiences from the field of business ethics education on different levels: organization and academic as well as postgraduate. It shows a specificity at each level, especially the differences between assumptions, and then evaluates efficiency. It underlines the didactic and formation aspects of business ethics. It enables one to follow the changes within business ethics as an educational subject with aims and methods. In the end, the changes lead to presenting business ethics as an efficient instrument of forming desirable attitudes and standards in organizations. 4. Originality A presentation of the main problems of ethical education gives an opportunity to improve programs and methods in the area of education. The essay presents the ways of adapting the educational offer to the expectations of society as well as to market requirements.
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