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EN
The paper deals with the tourist potential of the north-eastern Slovakian region, inhabited by the ethnic minority of Ruthenians-Ukrainians which has not been exploited yet in full. This region on the border with Poland and Ukraine includes 230 cities and villages. The author concentrates in detail on the characteristics of the cultural specifics of the region as well as the mapping of the most popular tourist sites, for example the birth places of the renowned persons, sacral wooden architecture, folklore ensembles, cultural and artistic events of various nationalities, museums, galleries and memorials as well as the natural monuments.
EN
In ethno-tourism, both hosts and guests are engaged in the process of producing visible, viewable “tourist reality”. Instead of focusing either on the framing that structures the image production, or on the tourist images themselves, I shall propose a methodological approach that puts these two strands together. A touring experience in Yupik-Chukchi hamlet New Chaplino, Russia is analysed on the basis of Michael Yampolski’s concept of mimetic seeing (Yampolski, 2001); it corresponds to the key aspects of ethno-tourism – ethno-topian desire and cultural appropriation. In contrast, non-mimetic seeing parallels post-tourism. The study proposes a third category –doubling that reflects cultural interaction between the hosts and guests, in which Other is fully recognized. It is maintained that photographs do not serve just as traces of perception of other culture but also as ways of representation, which are acceptable in the local culture.
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