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1
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Szacunek dla odmienności nie tylko na boisku

100%
Dubiński A. J.
Awazymyz. Pismo historyczno-społeczno-kulturalne Karaimów
|
2012
|
issue 2 (35)
26-27
2
Content available remote

Wpływ Mistrzostw Europy w Piłce Nożnej EURO 2012 na rynek turystyczny Trójmiasta w opinii mieszkańców aglomeracji

51%
Borzyszkowski J., Toman T.
Turystyka Kulturowa
|
2012
|
issue 3
16-28
EN
The article covers the issues related to the influence of a large sporting event on the destination where the event is being organized. The research problem included herein concerns the opinions of the Tricity residents on the influence of the EURO 2012 European Football Championship on the agglomeration tourist market. The article shows that in the majority of cases the residents have a positive view on the influence of this event. They name the following among the most important benefits of the event organization: the development of the (sporting, accommodation and transportation) infrastructure, as well as proper promotion and improvement of the image of the agglomeration. The respondents believe that the analyzed event will contribute to increased tourism traffic in the subsequent years. The analysis covered by the article is preceded by theoretical deliberations concerning the relationships of tourism with sports and, in particular, a description of the sporting event influence on the tourist market of the destination where the event is being organized.
3
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Mistrzostwa Europy w Piłce Nożnej UEFA EURO 2012 a turystyka w Polsce – wstępna ocena

51%
Borzyszkowski J.
Turystyka Kulturowa
|
2012
|
issue 9
55-68
EN
In this article, initial information was presented (as of July 2012) concerning the influence of the UEFA EURO 2012 European Football Championship on the tourist sector in Poland. Selected indexes and data (to be more precise: estimations) were presented which include the results that occurred in tourism under the influence of the event analyzed. They concerned only selected issues including the intensity of the tourist traffic and opinions on the part of visitors concerning the event and Poland in the context of another arrival to our country. At the same time, based on selected opinions, potential opportunities and threats were presented for tourism in the coming years taking into consideration the potential possibilities of the occurrence of the so-called Barcelona effect.
4
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Ефективність функціонування туристичної інфраструктури України після проведення Євро-2012

45%
Miska W., Manow M.
Zeszyty Naukowe Uczelni Warszawskiej im. Marii Skłodowskiej-Curie
|
2013
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issue 1(39)
185-190
EN
Authors present the benefits that Ukraine has gained with respect to touristic infrastructure as the result of organising EURO 2012. When characterising touristic infrastructure authors describe: services agencies, accommodation facilities, medical facilities, well – being services, recreational services, dining facilities, transport services.
PL
Autorzy przedstawiają korzyści, jakie uzyskała Ukraina w zakresie infrastruktury turystycznej dzięki organizacji EURO 2012. Charakteryzując infrastrukturę turystyczną, wyróżniają: biura pośrednictwa usług, zakłady zakwaterowania, zakłady opieki medycznej, punkty usług bytowych, obiekty rekreacyjne, zakłady gastronomiczne, przedsiębiorstwa komunikacyjne.
5

Zadania i zakres uprawnień Straży Granicznej w odniesieniu do EURO 2012

45%
Okoń E.
Roczniki Wydziału Nauk Prawnych i Ekonomicznych KUL
|
2012-2013
|
vol. 8-9
|
issue 1: Prawo
183-196
PL
Mistrzostwa Europy w Piłce Nożnej EURO 2012 organizowane w partnerstwie Polski i Ukrainy to wielkie sportowe przedsięwzięcie. Straż Graniczna jako formacja służb porządku publicznego, na podstawie umocowań płynących z ustawy, strzegła granic państwowych i terytorium państwa oraz dbała o bezpieczeństwo obywateli w czasie trwania EURO 2012. Na czas wzmożonego ruchu granicznego zostały tymczasowo przywrócone granice wewnętrzne państw członkowskich, jak również wzmocniona personalnie granica zewnętrzna. Dla zapewnienia bezpieczeństwa mistrzostw Straż Graniczna ściśle współpracowała z instytucjami na arenie międzynarodowej, jak i z instytucjami krajowymi.
EN
European Football Championship EURO-2012 in Ukraine and the Polish partnership is a great sport. the border guard as the formation of public policy, on the basis of the powers of the Act, was guarded by the State borders and the territory of a Member State, and cared about the security of citizens during EURO 2012. At a time of increased cross-border traffic has been temporarily restored internal borders of the Member States, as well as enhanced external border personnel. To ensure security for EURO 2012 border guards closely cooperate with the institutions in the international arena, as well as with national institutions.
6

Does Sport Event Involvement Influence Brand Recognition of Official Sponsors and Ambush Marketers?

44%
Piątkowska M., Gocłowska S.
Physical Culture and Sport. Studies and Research
|
2016
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vol. 72
|
issue 1
33-40
EN
The main aim of the study is to verify how event involvement in the UEFA Euro 2012 influenced the recognition of both sponsors’ and ambushers’ brands. Computer-Assisted Personal Interviews were conducted on a representative sample of the Polish society (N = 1,000). On the basis of five groups of consumers regarding involvement in the event, authors examined brand recognition, using Top of Mind Awareness (TOMA) tests of official sponsors and ambushers. The highest TOMA rate was observed in the group of heavy viewers. The lower the quantity and intensity of the matches watched, the lower the percentage of people who recalled a brand of the official sponsor at first. An inverse relationship exists in the case of people who identified the ambush marketers. Ambush marketing phenomenon does not seem to threaten official sponsors of the event among consumers involved in the event. Therefore, it seems to be crucial to take into account the division between fans and non- fans of the event and level of their event involvement whilst measuring brand recognition. It is noticeable that in the current literature the issue of effects of ambushing on consumers divided into groups of fans and non-fans has been largely ignored. Thus this study shows how important conducting a test of brand recognisability based on involvement of consumers in the sport event is.
7
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Organizacja wielkoformatowych imprez sportowych przy uwzględnieniu orientacji ekologistycznej

38%
Żuryński R.
Nauki o Zarządzaniu
|
2014
|
issue 1(18)
111-125
EN
The article presents an ecological aspect of organization of mass sporting events. The issues related to waste management and reducing a negative impact of sporting events on the environment are presented. Raising awareness of the importance of environmental protection shows that new methods and conceptions like reverse logistics, ecologistics and “green” logistics are searched for. The example of London Olympic Games and EURO 2012 shows that due to ecological actions we can achieve measurable benefits.
8
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Ambush Marketing in Poland Beforethe 2012 European Football Championship

38%
Gębarowski M.
Journal of Entrepreneurship, Management and Innovation
|
2013
|
vol. 9
|
issue 1
157-172
EN
Activities belonging to ambush marketing (parasite marketing) are more and more widely undertaken with regard to subsequent, huge sports events. Therefore, this article analyzes the scope of using this form of promotion in the period that preceded the 2012 European Football Championship. A reference has been made to Poland – a country which was a co-host of the championship. On the Polish market, owners of many brands performed actions that aimed at “stealing” image effects which should be achieved only by official sponsors who support such huge tournament (which is considered to be one of the three greatest sports events all around the world – apart from the Summer Olympic Games and the Football World Cup). The article has two objectives. First, it describes a concept of promoting selected brands (based on relation to the EURO 2012), identifying the scope of using ambush marketing forms in relation to Polish consumers. Second, it presents results of research which illustrates differences in conceiving the brands of both official sponsors and those – to whom one can attribute a name of ambushers.
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