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“Usually People Just Accept Media And Don’t Talk About It” The Perceived Value And Enjoyment Of Critical Media Literacy In Eating Disorder Treatment

100%

Bindig Yousman L.

Media Literacy and Academic Research

2021

vol. 4

issue 2

42-57

Despite the growing success of media literacy in eating disorder prevention programs there is a lack of research on the role of media literacy in eating disorder treatment. This pilot study extends previous research through the creation and implementation of the ERA (educationrecognition-activism) curriculum, which was comprised of four-weekly, 50-minute group sessions where participants in treatment for eating disorders explored the tenets of critical media literacy, reflected on their emotional responses to media, considered how dominant media messages and social forces conflicted with personal goals for a healthy life, and engaged in activism by writing letters to organizations that contributed to or challenged toxic media culture. More specifically, this study explores the perceived value and enjoyment of the ERA curriculum in eating disorder treatment. Participant perception of media literacy as valuable and enjoyable is significant because it has the potential to combat the ambivalence and resistance that is common among individuals in eating disorder treatment and hinders recovery. Overall, the findings suggest that moving beyond prevention initiatives and incorporating critical media literacy into eating disorder treatment may be beneficial to the recovery process.

Bet You Can’t Eat Just One: Binge Eating Disorder Promotion In American Food Advertising

75%

Danowsk D.

Media Literacy and Academic Research

2019

vol. 2

issue 1

6-23

„Eat Like Andy“; „What Would You Do For A Klondike Bar?“ For well over a century, American food manufacturers have been competing for consumers’ attention through the use of catchy jingles, iconic characters and celebrities. At the same time, the products being advertised contain greater amounts of addictive ingredients, which encourage binge eating resulting in an unprecedented obesity epidemic. Combine this with the „full-scale commercialization of the culture today“. Jhally identifies and the powerful impact of food advertisements becomes clear as does the need to evaluate these ads. As Kilbourne noted nearly a quarter of a century ago, the majority of food advertisements „normalize bingeing“ to the point of making it societally acceptable. This chapter uses content analysis methodology to analyze American food advertisements in print, electronic, and digital media format using the criteria for Binge Eating Disorder outlined in the American Psychiatric Association’s Fifth edition of The Diagnostic and Statistical Manual of Mental Disorders (DSMV) and intake criteria from the National Eating Disorders Association and the Food Addiction Institute to determine the percentage of ads that promote BED/food addiction characteristics to increase product sales. In total, more than 100 ads for foods with the NOVA UltraProcessed classification were analyzed.

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2 Media Literacy and Academic Research

1 Bindig Yousman L.

1 Danowsk D.

1 2021

1 2019

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“Usually People Just Accept Media And Don’t Talk About It” The Perceived Value And Enjoyment Of Critical Media Literacy In Eating Disorder Treatment

Bet You Can’t Eat Just One: Binge Eating Disorder Promotion In American Food Advertising