The article discusses the issue of a model approach to dividend policies from the point of view of an investor and an emitent. The point of view of the investor was presented as a possibility of creating portfolios of securities made only of dividend companies in comparison to a popular method of creating dividend portfolios: the Markowitz method. On the other hand, an approach to dividend policies from the point of view of an emitent of securities was described as a possibility of applying fuzzy numbers and logit models in creating the strategy of the division of a company's profit. In addition, in the article the specificity of dividends and a potential influence of the paid out dividend on the behavior of the listings of shares of the companies was described
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