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Etyka biznesu w warunkach silnej konkurencji

100%
Klimek J.
Studia Ekonomiczne
|
2014
|
vol. 180 cz 1
94-105
EN
Both the practitioners and the ones pursuing theory of economy show interest in the matters concerning ethics in business. A question arises, how in the more and more demanding environment, it is possible to be an entrepreneur complying with moral norms. The managerial skills and knowledge should be enriched in a constant process with the issues regarding international management, culture, religious views, as well as ethical rules of different nations. Doing business without fair play is only efficient in the short run. Does it pay off to be an honest entrepreneur? If one performs dishonest actions others are hurt, he loses perspective of seeing good and the possibility of self-development. He also cannot achieve the ethical or social aspect of his business activity. The low ethical level of the market actors can spread easily and become a standard, which worsens business conditions. Ethics is about the matters that are not covered by law and surely will never fully be. It is the entrepreneur, who is a judge for himself has to make the decisions. Nowadays, more and more businessmen appreciate the role of ethics in conducting business. It is essential to assure that the number of the ones who think the opposite way is decreasing.
2
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Reguła 3E jako podstawa zarządzania współczesnym przedsiębiorstwem

75%
Olejniczak K.
Studia Ekonomiczne
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2014
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vol. 180 cz 2
208-216
EN
In the paper the attention has been drawn to the principle of "triple E" in the activity of the contemporary enterprise referring to effectiveness, economy and ethics of economic activities. Increasing financial benefits and also building the enterprise value was the domain of many enterprises until very recently. Along with increase in social awareness and also increase in unethical behavior on the market, a lot of enterprises more and more frequently take actions referring to moral standards and also the ones connected with the concept of social responsibility. These activities include social interests, interests of the employees, as well as the environment protection, enabling achieving measurable benefits and especially, increase in the enterprise value.(
3
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Efektywność a etyka w działalności szkoleniowej

63%
Bubiak B.
Studia Ekonomiczne
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2014
|
vol. 180 cz 2
35-43
EN
Increasing competition and the difficult conditions of the market mean that businesses are looking for ways to operate more efficiently. At the same time, it is expected that organizations seeking to achieve its economic objectives also apply ethical principles and standards. Especially one that involves training activities should be aware of the particular social and ethical responsibilities. In this article, the author attempts to show that the company effective can and should act in accordance with ethical principles.(
4
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Społeczny charakter public relations - praca specjalisty PR w społeczeństwie i dla społeczeństwa

63%
Hope E.
Studia Ekonomiczne
|
2014
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vol. 185
47-56
PL
W artykule została postawiona teza, że o stopniu profesjonalizmu, o etyczności czy nieetyczności zachowań specjalistów PR można mówić oceniając wpływ realizowanych przez nich zadań na społeczeństwo. Uznano tym samym społeczeństwo - w którym są realizowane działania PR dla określonych podmiotów- zleceniodawców i których odbiorcami są wybrane grupy interesariuszy - jako pełnoprawną grupę odbiorców działań oraz jednocześnie wysunięto postulat, aby uznać społeczeństwo za grupę, której uwzględnianie w ocenie skutków realizowanych strategii PR i badanie ich wpływu na kondycję tej grupy jest głównym kryterium w ocenie etyczności podjętych działań public relations.
EN
The article emphasises social character of public relations activities, interaction of organizations and society, and puts forward a thesis that the criterion of ethics in public relations activities is how much impact they have on a society: if a PR strategy is profitable only for one or two arties of the so called ethical triangle - an ordering and a contracting party, but excludes the profit to a society, then such activities may be recognized as unethical. To estimate whether activities of PR specialists are ethical or unethical, one must evaluate the impact of those activities on a society.
5
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Własność w procesie gospodarowania z punktu widzenia sprawiedliwości społecznej oraz etyki w biznesie

63%
Wolska G.
Studia Ekonomiczne
|
2016
|
vol. 260
157-167
PL
Zagadnieniem własności oraz związanym z nią przedmiotem badań zajmują się nie tylko ekonomiści, lecz także przedstawiciele innych nauk społecznych. W naukach ekonomicznych w ostatnich dekadach problem własności nie jest jednak często dyskutowany. Zwłaszcza ekonomia nawiązująca do gospodarki rynkowej, w tym przede wszystkim liberalna, neoliberalna i głównego nurtu, bardzo rzadko podnosi te kwestie. Tym bardziej niełatwo jest znaleźć teksty badające własność z punktu widzenia nierówności społecznych i etycznych zachowań podmiotów rynkowych. Trudno wytłumaczyć ten status, albowiem wśród novum dokonanych w teorii ekonomii w ostatnich dziesięcioleciach, wyszczególnia się najczęściej obok teorii kosztów transakcyjnych, teorii asymetrii informacji, również teorię praw własności. Celem opracowania jest próba wskazania i uzasadnienia stanowiska, że w sferze praktyki ekonomiczno-społecznej własność jest niewątpliwie fundamentalnym atrybutem „głównego nurtu” życia społecznego, lecz warunkiem utrzymania tego status quo jest przede wszystkim konfrontacja oraz jakość tej konfrontacji w relacji własność–−etyczny wymiar rozporządzania własnością.
EN
Not only economists but social studies’ scholars as well are deeply interested in the issue of ownership. In the last few decades economy has not faced too many debates in that field. Especially market economy, and most of all its liberal, neoliberal and mainstream branches rarely raises the questions. It is thus not easy to find contributions researching ownership from the perspective of social inequalities and ethical reactions of market entities. The state of the matter originates in the fact that among nova of the theory of the economy in the last decades there is, along with the theory of transactional costs and the theory of informational asymmetry, also the theory of the ownership rights. The aim of the paper is to argue that the economical-social practice ownership is without a doubt the fundamental attribute of the “mainstream” social life but the reason to maintain such a status quo is most of all a confrontation and its quality on the level of the relation between ownership and the ethical dimension of ownership management.
6
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Koncepcja społecznej odpowiedzialności biznesu a marketing relacji

63%
Janeczek U.
Studia Ekonomiczne
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2014
|
vol. 182
30-41
EN
Purpose of this article was to analyze the social responsibility in business in context of interdependence with relationship marketing. Based on domestic and foreign literature showing the nature of the action taken by company to provide support to social and fill, same, obligations arising out of a sense of social responsibility. Attention was drawn to the category of social initiatives in the CSR, with particular emphasis on forms of activities included in the marketing domain. As a result of investigation of the interaction of CSR and marketing relationship, recognizes the role of relationship marketing in shaping the level client-company-society-environment as very important and multidimensional.
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