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EN
The analysis of the political protest forms, the ability of citizens to self-organization in the struggle to defend constitutional rights and freedoms in Volyn during the active phase of the Euromaidan viability (November, 2013 – March, 2014) has been carried out. The start of the protest rally in Kyiv is related to the order of the Cabinet of Ministers of Ukraine of Azarov to stop the process of preparing for the signing of an association with the European Union by Ukraine, which was to be held at the summit of the leaders of the Eastern Partnership countries on November 29 in Vilnius. The response to this was the creation of Euromaidan. In Lutsk, EuroMaidan started its activity on November 22, 2013, along with the celebration of the ninth anniversary of the Orange Revolution. Members of the youth public organization «National Alliance» announced a permanent action in support of Ukraine’s accession to the European Union. On Sunday, November 24, the demonstration of support of the European vector «Ukrainians for European Integration» was held. The first mass meeting, attended by about two thousand participants, mostly student youth, was held on November 26. On November 28, the activists of the Lutsk EuroMaydan, mainly the students, organized a picket of the Volyn Regional Council with the requirement to accept the appeal concerning the European integration aspirations of the Ukraine citizens and the resignation of the government. The massive protest movement in the region began actually after the students were beaten up by members of the «Berkut» units on the night of November 30, 2013 in Kyiv. On December 1, more than 10,000 volunteers gathered at the Lutsk Theater square, where they expressed indignation at the actions of the security forces and offered to launch a nationwide strike action aimed at eliminating of the power. An effective factor in the organization of people during the Revolution of Dignity was the effective use of modern digital technologies and communications, in particular the Internet. They had become a powerful tool for the development of horizontal social interactions, community mobilization and the self-organization of the territorial communities. The campaign aimed at boycotting of the trade marks belonging to the deputies of the Party of Regions had begun in social networks. On January 14, 2014, the Volyn Regional Branch of the All-Ukrainian Association «Maidan» was formed. Along with EuroMaidan Avtomaydan, which became a kind of mobile unit of EuroMaidan, was founded along with Euromaidan. On January 22, 2014, members of Automaidan did not allow the battalion of internal troops to leave Lutsk for Kyiv to help the security forces, with the following prolonged blockade of their barracks. A step delegitimize Yanukovych’s regime was the formation of the People’s Councils in the country’s highest legislative body and representative power bodies on the ground. A self-defense unit was founded In Lutsk on February 19, 2014 on the basis of the decision of the Volyn Regional People’s Council. The final mass meeting of EuroMaidan in Lutsk on February 23, 2011 was devoted to the public repentance of the Volyn Special Forces «Berkut» staff.
EN
The article considers the components and the forming factors of modern Ukrainian image. Attention is focused on the unique geographical location of Ukraine, which causes both advantages and significant political problems for the country. The authors defines internal and external factors which negatively affected the perception of Ukraine by other countries of the world. These factors include political instability, low living standards, developing corruption, torture and imprisonment of Euromaidan activists etc. The elements of a positive Ukrainian image in such areas like sport, culture, history and science are shown in the article. These advantages should be considered to build an optimal image of the country and to promote it through various mass media channels, including Diaspora`s potential. Investigating the quality of Ukrainian image and its real ranking among countries, as well as citizens` choice of geopolitical partners the data of the State Statistics Service of Ukraine on foreign investment figures Human Development Index, ranking of global competitiveness, SWOT-analysis, the results of the public opinion of the Razumkov Centre and Ilko Kucheriv Democratic Initiatives Foundation were included. In order to improve the image of Ukraine in geopolitical context the authors suggest developing a unified position on various social and political issues , which will be covered by foreign media, pursuing an active information policy of a specific institution with proper funding, clearly defining geopolitical priorities and self- determination, reconstructing the existing political system as there are favorable conditions and urgent need for such changes.
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