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  1. 1 Studia Ekonomiczne

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  1. 1 Komor M.

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  1. 1 2014

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Internacjonalizacja przedsiębiorstw na rynku wewnętrznym UE w kontekście koncepcji euromarketingowej - perspektywy i wyzwania

100%
Komor M.
Studia Ekonomiczne
|
2014
|
vol. 194
9-30
EN
The paper deals with the internationalisation of companies in the internal market of the European Union. It outlines the basics of the single market, the internationalisation of companies and the Euromarketing concept. The paper presents information on the intra-EU trade and the trade between the EU-28 and third countries. Moreover, it looks at the modes of internationalisation adopted by EU companies as well as the significance of the marketing concepts they use in the internationalisation process in various regions of the world. In the summary of the paper the author presents conclusions and discusses the internationalisation prospects of enterprises in the context of the Euromarketing concept and further integration within the single European market.
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