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EN
In the days of the financial crisis, the European Commission fully recognises the importance of cultural heritage for European economy. The Commission introduced a EU 2020 strategy aimed at helping Europe to find innovative solutions for social and economic problems. Cultural heritage and culture contribute to the reaching of objectives set by the EU 2020 strategy: smart, sustainable and inclusive growth. Smart growth: the cultural industry is one of the most dynamic sectors of economy. For example, the title of the European Capital of Culture is a sort of springboard for investments and may generate jobs and general growth. Sustainable growth: culture stimulates our awareness and care of the world around us and our place in it. It contributes to new methods of organisation of society. Global growth: culture and cultural heritage may play an important role in the reduction of isolation and exclusion connected with poverty. As a result of participating in culture, an individual becomes a part of the community, which supports social integration. Today the entire cultural sector has to deal with budget limitations. In this regard, the activities of the European Union (the Culture programme) must be appreciated. Various other EU programmes provide substantial assistance for objectives connected with cultural heritage (European Regional Development Fund, Framework Programmes for Research and Technological Development). The EU prize for cultural heritage (Europa Nostra award) or European Heritage Days also contribute to the promotion of cultural heritage values. The European Commission is engaged in activities aimed at ensuring more extensive opportunities for funding (such as the future Creative Europe Programme) in the years 2014-2020. The European Heritage Label – an initiative of the Commission – is aimed at giving particular attention to historic places symbolising the European integration process. To sum up, the presented initiatives can be regarded as a strong proof of the fact that culture and cultural heritage can be a carrier of social and economic growth and of great importance attached to them by the European Commission.
EN
The subject of this speech is the economic potential of our cultural heritage. There are the resources that can be used and the resources that cannot be used. We have to perform a lot of work and investments before we reap the harvest that will become consumer goods available for sale for cash. Certain aspects of the economic potential of heritage beyond tourism are illustrated by the example of Li-Pen – a businessman who has arrived in Europe to conclude profitable contracts. Li-Pen sees the well-preserved historic districts and a large number of old buildings, many of which have been adapted to modern functions. In his opinion, people can take care of their monuments here. Such people are most trustworthy and diligent than those who have no bonds with the past and do not cherish the memory of it. At the same time, Li-Pen is surprised how big emphasis is put on moneymaking, which he regards as a very materialistic approach. In his opinion, the importance and value of these buildings and works of art is more spiritual and involves historical, existential, educational, aesthetic and identity values. During negotiations, Li-Pen visits a restaurant specialising in regional cuisine with the use of available local and seasonal products. It is a proof of creativity and attention to quality. At the end of negotiations, local business partners take him again to the restaurant in the historical place. The host says that it is the restaurant in which tradesmen and businessmen have concluded contracts since the end of the 14th century. Li-Pen reflects on this historical continuity and signs the contract. One of Li-Pen’s tasks is to estimate the opportunity to open a production plant in this region. Li-Pen estimates the attractiveness of skilled labour force and analyses what the region can offer to a foreign specialist. He becomes familiar with the infrastructure and other offers. He sees how the region creates its own brand. The cultural landscape and the historical environment are important for middle-class specialists whom Li- Pen needs. They appreciate them due to their recreation base and aesthetic values. Historical buildings are provided with all modern conveniences and constitute an attractive place of accommodation. This shows that people have understood resource- based economy and environmental economics. Li-Pen has found out that this place is a very important cultural centre and local people and society as a whole show good qualities that are necessary to survive in the future. Li-Pen writes a favourable report on the opportunities offered by this region.
EN
European Heritage Days are mainly local initiatives that give inhabitants an opportunity to learn about the history of their nations and regions inhabited by them and arouse their sensitivity to treasures of nature and culture. In 2011 the thematic scope of programmes offered in almost 50 countries played a significant role in the improvement of the level of awareness among citizens. The year 2011 was marked by the introduction of the Framework Convention of the Council of Europe on the value of cultural heritage for society, called alternatively the Faro Convention, on 1 July 2011; it is the first treaty containing a detailed definition of the conception of “common European heritage”. The subject of the Wrocław forum in 2011 is: “Value the Heritage. European Heritage and Economic Development”. In modern society, guaranteeing the future of the heritage requires not only work on the part of professions and specialised administration, but also collective projects and joint responsibility that would engage the public sector, legal entities, voluntary workers and the entire civil society. The economic nature of the Wrocław forum should not be surprising if we take into account the current crisis that causes anxiety in many countries. The discussion regarding the subject of the 4th European Heritage Forum will be continued in works of the Steering Committee for Culture, Heritage and Landscape (CDCPP) of the Council of Europe. EHDs reveal the importance of joint activities of the Council of Europe and the European Union for the purpose of experiencing the common European heritage in a more direct way and making life better for all of us.
EN
The First Preparatory Meeting concerning the 2nd European Heritage Forum (”Creativity and Innovation: The Gateway to Heritage”) was held in the Parisian offices of the Council of Europe on 16 March 2009. The participants of the meeting considered the organisation of the conference, selected the discussion topics, and initially established the date of the Forum, which should coincide with the Annual Meeting of EDD Coordinators.
EN
In times of financial crisis, heritage can be perceived as a pleasant but unnecessary addition. This opinion is wrong, because heritage plays an extremely important role in the life of the European population. Many respondents in Great Britain consistently say that heritage is important to them, which is proved by large numbers of members of organisations relating to this field: the National Trust and the English Heritage. Heritage gives us the sense of identity and diversity. It is the character determined by the heritage of a given place that makes this place exceptional. Heritage gives the sense of belonging to society and to a given community. It also helps to generate economic benefits, which are additionally supported by income from tourism. Heritage-related tourism can often constitute an important part of local or even national economy. Heritage helps us to gain a better understanding of our own past. Once destroyed, the places representing our heritage will not be restored to posterity. All considerations concerning our approach to the issue of heritage in times of economic crisis must begin with the ensuring of long-term protection and conservation of a given heritage site. A very large number of volunteers is engaged in the care of heritage. The society is ready to respond to potential requests for the financial support of specific initiatives. Non-governmental initiatives play an important role in taking care of heritage. Currently, however, a decrease in the number of available resources can be observed. Public financing in England is decreasing, and other sources of funding are becoming smaller, too. The number of professional monument conservators is decreasing. This may result, for instance, in the readiness to acknowledge economical reasons underlying a given building project, regardless of its impact on the historical environment. It may be more difficult, due to the lower rate of ROI, to implement renovation programmes based on the use of historic heritage. Funds for repair and maintenance are necessary. It is, therefore, necessary to elaborate new strategies, to increase the society’s awareness of the huge importance of heritage, to find a useful manner of the use of historic buildings, to convince the public that this solution can be cheaper and more efficient than the costly construction of new objects and to carry out cheaper temporary repairs and conservation works. It will be necessary to find new funds in order to protect and make use of heritage sites in a way that would ensure their survival.
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