Corporate social responsibility (CSR) is a subject of great interest to both theoreticians and practitioners of management as well as to international organisations that promote this idea among existing enterprises. Despite many years of research on CSR, there is no single binding definition of this concept, therefore for the needs of this publication, the definition of Archie B. Carroll, and the resulting approach to CSR implementation in companies, has been adopted. The aim of the article is to analyse CSR activities undertaken by FC Barcelona in the framework of a system derived from Carroll’s CSR pyramid, therefore its activities have been divided into four groups corresponding to the dimension of financial, legal, ethical and philanthropic responsibilities. Due to the commercialisation of football, FC Barcelona is treated as a global enterprise, considering, however, the specificity of regulations governing the sports sector as well as goods and services offered by the club. The research has been based on an analysis of literature and available documents published by the club itself as well as by international organisations regulating football tournaments on national and international levels. The study has indicated that FC Barcelona is taking action in all the dimensions of social responsibility highlighted in Carroll’s pyramid and can be seen as a socially responsible organisation, at the same time meeting expectations of its stakeholders.
Artykuł podejmuje problematykę budowę etnomarki Katalonii przez FC Barcelonę. Zawiera on analizę znaczenia klubu dla tożsamości Katalończyków oraz wzajemnych relacji. Ponadto prezentuje w jaki sposób sport – w tym przypadku piłka nożna – może stać się nośnikiem wartości narodowych, a także jak zakorzenienie w etniczności podnosi wartość samego klubu. Eksploracja zagadnienia Blaugrany, nakreśliła jednocześnie jej rolę w konflikcie na linii Katalonia – Madryt, czyniąc tym samym z niej niemal substytut partii politycznej.
EN
The article takes the issue of the construction of ethno brand of Catalonia by FC Barcelona. It exam-ines the significance of the Catalans club’s identity and mutual relationships. In addition, it shows how sport - in this case football - can become a carrier of national values, as well as being rooted in ethnicity increases the value of the club itself. Exploring the issue of Blaugrana also outlins its role in the conflict on the line Catalonia - Madrid, thus making it virtually a substitute for a political party.
S. Escudero. S. Rodríguez, A. Soldevila, De la gloria al infierno, ¿Qué occurió entre el adiós de Neymar y el adiós de Messi? [From Glory to Perdition. What Happened Between the Departures of Neymar and Messi] .
PL
S. Rodríguez, À. Soldevila, S. Escudero, De la gloria al infierno. ¿Qué ocurrió entre el adiós de Neymar y el adiós de Messi?, Ediciones Deusto, Barcelona 2022, ss. 240.
Marta Ramon Gorina, El llegat enverinat de Bartomeu. Com ensorrar el millor club del món [The Poisoned Legacy of Bartomeu. How to Dismantle the Best Club in the World] .
PL
Marta Ramon Gorina, El llegat enverinat de Bartomeu. Com ensorrar el millor club del món, Angle Editorial, Barcelona 2022, ss. 176.