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Communication Today
|
2012
|
vol. 3
|
issue 2
64-73
EN
The study deals with the theme of the relationship of corporate identity and image focusing on the search and analysis of published researches and publications on the topic. The text of study presents processed opinions and practical findings of domestic and foreign authors. The author characterises corporate identity and image and their mutual relationship. Furthermore, the study describes the characteristics of elements influencing identity and image of the companies - attributes and factors affecting the image. In the final chapter the author states the findings of predominantly foreign authors who primarily dealt with this topic. The author compares opinions and findings of other authors and draws her own conclusions. The scientific methods used while writing the text were analysis, comparison, induction and deduction.
EN
The article is focused on selected problems of manufacturing firms’ efficiency. One of the factors increasing efficiency should be utilization of advanced manufacturing technologies. The article deals with the hypothesis that technologies are utilized in sophisticated groups which can be named clusters of technologies. The content of the second hypothesis is an idea that the companies using clusters of technologies can have higher level of efficiency and better ability to response the economic depression than the other ones. The both hypotheses were verified on the base of results of the survey conducted among Czech manufacturing companies and the analysis of their financial reports during the period 2007 to 2011. Financial business indicators describing various aspects of firm efficiency are analysed and presented with the aim to verify the second hypothesis.
EN
We have adopted Rodrik’s “undervaluation” hypothesis to verify the conjecture that innovative firms in Poland opt for a weak currency because they face obstacles in the labour and financial markets. We do it by exploring a new database on Polish manufacturing exporters in order to find some interrelations between the exchange rate level and innovation activity. Our findings suggest that a weak Zloty is preferred by exporting firms that have carried out product and process innovations and registered a trademark, patent or claimed a copyright. We confirmed that financial constraints and labour market regulations were important factors preventing the growth of innovative firms. Based on the research on Polish firms, we claim that although innovative companies use technology to gain competitive advantage, their success and innovation activity also hinge on prices in general and on a weak exchange rate in particular because it helps to overcome market imperfections related to financial and labour resources.
EN
The intensity of business mergers and acquisitions changes over time. Theoretically, com¬petitive firms constantly seek for ways to grow mainly due to expected economies of scale and scope. In the paper we discuss various aspects of business mergers and acquisitions in the context of market concentration. We also highlight the issue of symptoms and causes of fluc¬tuations in economic activity. Using data for the period of 2000-2012 we analyse the value of the overall business mergers and acquisitions in connection with the world economic growth and selected stock market indexes. Next, we focus on the world agro-food sector and test the hypothesis that the number and value of mergers and acquisitions in this sector were related to the business cycle fluctuations observed in the period of 2000-2010. Firstly, the results of our research show that both merger and acquisition transactions carried out in the agro-food sector had largely inter-branch or, at the most, inter-sectorial character. Secondly, a positive relationship between fluctuations in economic activity in the world agro-food sector and the intensity of mergers and acquisitions was found, especially regarding the value of those transactions, what means that economic recovery facilitates concentration processes. Thirdly, the observed connection between the directions of changes in the merger and acquisition activities and the changes in stock market indexes seems to be determined by the situation on the capital markets.
EN
The paper attempts to examine if there is any convergence toward Gibrat’s law over time for the sample of Czech manufacturing firms over the time period of 2007 – 2015. Firstly, the validity of Gibrat’s law over the entire period from 2007 to 2015 was investigated separately for two samples – for large companies and for small and medium-sized enterprises (SMEs). The validity of Gibrat’s law was tested via the linear regression model with the first-order autoregressive process. While for large firms, there was found no relationship between firm size and firm growth, for the sample of SMEs Gibrat’s law was rejected. Secondly, we tested for both samples if there is any convergence toward Gibrat’s law over time. There is convergence toward Gibrat’s law over time for the sample of SMEs.
EN
The author discuses research knowledge in the field of theory of economic cycles, competitive entrepreneurial potentials, innovation dynamics, rational development and spontaneous order of productive systems (firms). The presented approaches to given issues are supported by works of other scholars in related fields. At the same time it introduces unpublished thoughts of theoretical and applied character. By using logical instruments author come up to a dilemma of “relative and golden section” of productive system evolution. “Relative and golden sections” occur in various objects and processes in different moments in time and even though they are related and implicate each other. It is necessary to emphasize the eclectic and syncretistic approach in the science methodology, social science in particular. In finding of harmony in diversities, unity in contrasts, quality in quantity, the beginning of the novel in the destruction of the old, the effect in potential, macro economical world in microeconomics and vice versa, etc., is the foundation of the new insight, that should be brought into economics, management theory or business.
EN
The paper discusses factors influencing firms’ ability to manage innovation. Authors investigate functional relationship between new product introductions and organizational learning, innovation processes, innovation strategies and external and internal innovation sources. After surveying 102 firms knowledge on success factors that drive new product development and commercialization were identified. The findings demonstrate that significant differences exist between innovators and non-innovators in use of innovation processes, specific external knowledge sources, property rights protection, and product innovation focus. The study shows the need of different approach to manage radical and incremental innovations and leads to developing a model to implement radical innovation strategy and subsequent processes inside a firm.
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