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EN
The paper deals with the development of the folklore festival Hontianska paráda. The festival has been held in the village of Hrušov since 1996. Several important personalities of folklorism took part in its formation. Since the first year of the festival, however, it has been possible to trace the considerable involvement of local actors, not only in terms of the organisation but also in terms of the programming of the event. The folklore festival has built on the preserved cultural heritage in the village and, together with the previous professional attention of ethnologists, folklorists, and others, has contributed to the awareness of the value of the preserved cultural heritage among the people of Hrušov themselves. The article presents the development of the festival's dramaturgy, and its actors, outlines the festival's connection with the village and the region, and maps the festival's role in the development of cultural tourism. The article presents the subjective view of the author, who had the opportunity to participate in the preparation and implementation of the festival from the time of her university studies to the present day. Since her university studies, she has also been closely connected with the village of Hrušov and several of its families through a friendship relationship.73 – 81
EN
This paper is devoted to the issue of the so-called second existence of folklore, in folkloristics designated by the term folklorism. In the processes of folklorism phenomena of traditional culture make their way into a communication system where a technical type of communication prevails. Folklorism is based on a change of the context or often on a stylisation: on processes of levelling and typicisation in a direction from local to global, with the local taking on a symbolic value. In the author’s view, the phenomena of folklorism are a manifestation of contemporary popular culture, where interest in traditional culture/folklore represents one of the alternatives for self- identification of the individual, as a member of the so-called folklore community in the context of free time activities. She addresses also the concept of authenticity, analysing the articulation of space in three events of folklorism in Slovakia: the Východná Folklore Festival, Rozprávačské Lodno (storytelling) and Posolstvo piesní Slovensku a svetu (singing).
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