There is substantiated the economic and ecological expediency of energy efficiency increment of the economy of Ukraine. There are analyzed the problems and identified reserves of energy saving in various sectors of national economy. There are supposed the directions of increasing of the alternative sources share in the energy balance of Ukraine.
Various mechanisms of pricing on energy resources are used due to search possible finance tools of speeding of natural resources' movement as specific goods between the markets as appeared to be hard task. To speak about total influence of producer on the price is not practical and especially in the conditions of the market's relations. Certainly marketing, stock engage mechanism of price is promoting flexibility of positioning, but simultaneously increasing as consumption and offer fluctuations and gambling.
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