Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  GLOBAL BRANDS
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1

Cechy i potencjał marek globalnych

100%
Konstanty W.
Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie
|
2011
|
issue 871
181-192
EN
This paper presents the recent state of theory on global brands, their most distinguished features and potential, and identifies the economic sectors most capable of creating them. Possible brand strategies on the international market have been discussed and compared with global brand creation. Current attempts to define this phenomenon in scientific papers and commercial publications are discussed. Using data available in consulting agency reports on global brands, the author compiles a list of the most successful global brands in 2008–2009 along with their countries of origin. Finally, elements fundamental to the successful creation of global brands are suggested.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.