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EN
The process of creating, pursuing, and achieving goals in the form of self-regulation is an essential part of an individual's life, as it helps them to create and subsequently implement their life plan. However, even with individually set goals, one does not always achieve them, and some goals can turn out to be unattainable. Personal goals can therefore be a source of stress, especially if the person encounters serious obstacles or experiences major setbacks. The main goal of the current research was to clarify the relationship between experiencing action crisis and the type of obstacle (subjective/ objective), to explain the connection between action crisis and selected obstacle characteristics as perceived frequency and intensity. An additional goal was to categorize obstacles according to content, based on the criterion of subjectivity and objectivity. The study was conducted on a sample of 542 young adults aged from 18 to 34 years (Mage = 22.2; SD = 1.96). The sample consisted of 73.25 % females (N = 379) and of 26.75% males (N = 145). Convenience and purposive sampling methods have been used. Content analysis of obstacles based on the criterion of subjectivity and objectivity was conducted. We perceive the benefit of the study to be in the enrichment of the existing classifications of obstacles by adding two more categories (physical / mental state and personality). It is also a beneficial finding that objective and subjective obstacles contribute to the experiencing of the action crisis to approximately the same extent, but with a more detailed look at specific types of obstacles, it is possible to notice differences. The results suggest that it is not the type of obstacle that is crucial, but rather the perceived intensity and frequency of the obstacle. These results support not only the importance of self-reflection, persistence training, self-control, but also mental resilience.
EN
The objective of the presented paper is the exploration of compulsive buying, which is on the contrary to previous research understood as a function of various personal goals, rather than a result of psychological tension. Behavioural research has paid only marginal attention to the goal-basis of the consumer behaviour. Research of consumers as goal-oriented individuals could contribute to understand the question about the impact of personal goals on the process of buying behaviour. The research suggests that external goals such as financial success or attractive appearance are positively correlated with compulsive buying. On the other hand, internal goals, based on self-acceptance or links to community have a negative impact on compulsive buying. The findings indicate the need of further research in compulsive buying and could contribute to revealing the motives in compulsive buying.
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