The purpose of this article is to present and discuss the causes and ways of forming prejudices in contemporary societies. I examine consecutively the impact of family, education, workplace and the media on the formation of prejudices, paying special attention to the last dimension. In the empirical section of this article, I analyse ‘the image of Poles’ as depicted in selected German newspapers from 1989 and 2004, and I attempt to find out whether this image changes over time.
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