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PL
Subregion periodycznej komunikacji medialnej stanowi istotny składnik krajowego systemu medialnego. W polskich warunkach powstanie subregionów medialnych można wiązać z decyzją o podziale administracyjnym kraju na 49 województw. Decyzja ta pozwoliła na rozwój lokalnej prasy na tych obszarach, które do tej pory uzależnione były od mediów regionalnych. Równie ważną rolę w budowie i rozwoju subregionów medialnych odegrała aktywność lokalnych społeczności, od której to wychodziły najważniejsze inicjatywy na rynku mediów. Te dwa czynniki, a więc działalność lokalnych elit kulturalnych oraz wsparcie władz doprowadziły do wytworzenia m.in. gorzowskiego subregionu periodycznej komunikacji medialnej, którego pierwsza faza rozwoju przypadła na lata 1975–1989.
EN
A subregion of periodical media communication comprises an important part of every national media system. In Poland, the creation of such subregions can be linked to the decision about the administrative division of the country into 49 voyvodships. This decision sparked the development of the local press in those territories that until then had been dependent on the regional media. Equally important role in the creating and development of media subregions was played by the activity of local residents who were responsible for the most important initiatives in the local media market. These two elements, that is the activity of local cultural elites and the support of the authorities led to the creating of Gorzów subregion of periodical communication whose first phase of development took place in the years 1975–1989.
EN
Political culture is a broad and capacious term. For the purposes of this article I have acknowledged that it is a set of views, attitudes and beliefs prevalent in a given community. Analyzing from this angle the behavior of the inhabitants of the land of Brandenburgia and the former Gorzowskie Voyvodship, I have tried to demonstrate common features, as well as differences between the communities of the border region. Both communities had to cope with a difficult period of system transformation, which in addition to benefits, posed a lot of problems.
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