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  1. 2 Studia Ekonomiczne

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  1. 1 Bilińska-Reformat K.

  2. 1 Kucia M.

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  1. 2 2013

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E-consumers Attitudes Towards Collective Buying - Research Results

100%
Kucia M.
Studia Ekonomiczne
|
2013
|
vol. 151
132-143
EN
Presented results of research concerning e-consumers' opinions on the subject of group buying let us achieve the cognitive purpose of the paper and verify research research assumption. However, direct studies performed with the method of on-line questionnaire qualify the author to state that selected research technique is appropriate to analyse e-consumers' opinions on the subject of group buying services. This is proved by effectiveness of the technique (reflexivity of 74%) and plentiful research material of both quantitative and qualitative character. Results of studies are valuable in terms of application because they can serve improvement of the quality of provided services, and identified weaknesses of group buying services can be used to improve effectiveness of operation of group buying services.
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The Impact of Global Factors on Development of Group - Buying Model

75%
Bilińska-Reformat K.
Studia Ekonomiczne
|
2013
|
vol. 151
169-180
EN
Group - buying is a relatively new form of online selling, that has been rapidly growing all over the world. In Poland the first Internet group - buying services occurred in 2010 and their popularity has still been growing. The purpose of the paper is to present global factors that stimulate development of group buying model. Customers' behaviour depends on many factors, including global factors connected with global crisis and changes in customer behaviour. These factors make customers search for attractive and cheap offers. Group - buying provides them with such a possibility. The aim of the paper is to show the dynamics of development of that e-commerce model of selling by Internet. The aim is also to show the changes that take place in the structure of group - buying market. In the paper the business model of group - buying and its development in Poland is characterised. Also, the global factors that make the group-buying services attractive for customers are presented.
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