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Zmiany w podejściu do marketingu w ochronie zdrowia w Polsce

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Krukowska-Miler A.
Zarządzanie i Finanse
|
2012
|
vol. 1
|
issue 1
491-504
EN
Marketing is a modern science that still changes. In health care we use five marketing mix elements: product, price ,promotion, placement and people. The health care in Poland needs marketing to be more efficiency.
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