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EN
This article presents the impact of Latinos’ on American politics. Hispanic community living in the United States has become an important part of its society. Numbers describing Latinos are impressive as well as alarming. Data released by the U.S. Census shows a constant growth of Spanish‑speaking population in the USA. Because of these numbers, questions asked about the political power of Hispanics seem legitimate. However, Latinos do not fully use their electoral power. Their voter turnout is, among other issues, the main reason of their limited political influence. On the other hand, Hispanic activists are trying to show members of different Latino subgroups that their future in America depends on their political participation. The following article discusses these issues and shows the long way that Latinos have to go to become a real political power in the United States.
PL
Latynoamerykanie przez zwiększanie swojej liczebności mają coraz większy wpływ na wyniki wyborów w Stanach Zjednoczonych. Artykuł pokazuje, w jaki sposób Barack Obama wykorzystał poparcie celebrytów latynoskiego pochodzenia, by zdobyć głosy tej grupy społecznej. Jednocześnie rezultat badania porównano z kampanią Donalda Trumpa z 2016 roku, będącego w zupełnie innej sytuacji. Czy Hollywood faktycznie jest w stanie wpłynąć na wynik wyborów przez manipulację zachowaniem wyborczym wybranych grup etnicznych? Czy taki sposób prowadzenia kampanii wyborczej to jedyna droga dla Partii Demokratycznej w XXI wieku? Na te oraz wiele innych pytań autor stara się odpowiedzieć, opierając się na teoriach marketingowych.
EN
The fast-growing Latino community in the United States became one of the most influential voting groups of this decade. The article shows how President Obama used the endorsement of Hispanic celebrities through viral videos and fundraisers to win among this community, while acknowledging and comparing this case to Donald Trump’s presidential campaign in 2016, during which he could not count on the celebrities of Latin descent. The article tries to answer the question whether Hollywood can or cannot influence the ethnic voting groups and why this way of canvassing is only possible for the Democratic Party.
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