The aim of this paper is an attempt to answer the question whether creating financial holding companies facilitates the implementation of banks' business development strategies, attracting new customers and increasing market share, as illustrated by the experience of the United States financial markets. The paper includes a historical outline of how the American banking system was created and presents its main characteristics. In addition, holding company is presented as an example of a specific organizational and legal form of enterprise, including benefits resulting from choosing such development strategy as well as the associated risks caused by the situation on the world financial markets.(original abstract)
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