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EN
Combination of Word and Image has been recently made part of literary works, with increasing frequency (e.g. novel narratives or lyrical monologues). In such cases, image becomes part of the utterance itself, finding a place for itself in a certain sender-receiver relationship arrangement, thus also becoming a pole of various meaning-generating tensions and an integral part of the entire work. The article aims at discussing the role that images, i.e. iconic signs, play in the structure of artistic pieces of this sort. The main focus is on the multiple semiotic games whose basis is the clash of differing sign-based orders, world-representing forms and communicative conventions. Analysis of selected pieces aims at showing the multiplicity of possible functions ascribed to visual elements as part of verbal text. A comparison of the achievements of a few selected writers is also convincing of how mutually remote positions were assumed by artists against the significative value of iconic sings (from affirmation, criticism, through to problematisation). The condition for the reader to understand the arrangement s/he comes across is, therefore, to find its suspected motivations, to discover the premises providing the grounds for such a course of presentation, and, to formulate a hypothesis restoring the coherency of a text being based upon two incommensurable orders of meaning.
EN
This article analyses the directions taken by the development of interdisciplinary and trans-disciplinary knowledge on image. In the American version, the issues of image are 'merged' in a broader context of visual culture, with the related studies focusing on a critical analysis of our contemporary, new-media manifestations of pictoriality/imagery. The German current highlights, in turn, a historical continuity of iconic issues and their anthropological basis, which may be seen as related to Ernst Cassirer's tradition of philosophy of culture and cultural studies carried out in the Warburg Library circle. Given this general context, the issues dwelled upon as part of Visual Studies gain a deeper historical basis whilst also becoming a constituent of trans-disciplinary research.
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