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  1. 1 Acta Asiatica Varsoviensia

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  1. 1 Tokarski S.

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  1. 1 2009

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GLOBALIZATION AND INDIAN MEDIA. TV IN TRANSITION

100%
Tokarski S.
Acta Asiatica Varsoviensia
|
2009
|
issue 22
89-100
EN
The article is a comprehensive presentation of the process of globalization and development of media in India, with particular emphasis on the transition of Indian TV. The author analyzes the changes of TV business in this country and mentions the transforming audience. The transition of Indian media has been considered an important factor of modernizing India at the age of globalization and a foundation for the new identity of the Indian subcontinent.
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