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1

Marketing for information brokers

100%
Mikulas G.
Tudomanyos es Muszaki Tajekoztatas ( Scientific and Technical Information; Hungarian journal of library and information science)
|
2004
|
vol. 51
|
issue 12
549-555
EN
The article provides marketing approaches and practices primarily for independent information professionals. The following main elements of the marketing practice are presented: getting to know the information marketplace, identifying its segments, and adopting the concept of sales orientation, quality management and ongoing service development. Based on practical recommendations from experienced information brokers, the author offers an overview of information services tailored to various segments of the information market. Topics include the diverse information needs, the selection criteria of information brokers, the models and tools of service quality development, as well as the processes of service development.
2

Intellectual Capital -The Role of and Responsibilities of Knowledge Holders

100%
Krol A.
Zarządzanie Zasobami Ludzkimi
|
2005
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vol. 5
|
issue 6(45)
63-75
EN
The communication deals with professional challenges of knowledge management, the specifity of information brokers' work, the way they encourage the development of companies' intelectual capital thus influencing the processes of knowledge management. The authoress would also like to point out an important issue : the necessity of promoting this new profession, and find an answer to the question whether treating the terms 'information broker' and 'knowledge dispatcher' equally is appropriate, as the first term refers to the field of information wheraes the latter- to the field of knowledge.
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