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  1. 1 Olsztyn Economic Journal

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  1. 1 Witkowska J.

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  1. 1 2010

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CUSTOMER LOYALTY TO INSURANCE COMPANIES

100%
Witkowska J.
Olsztyn Economic Journal
|
2010
|
vol. 5
|
issue 2
316-325
EN
Loyalty of customers in the insurance services market is determined by numerous factors. The factors with the highest share in building loyalty attitudes include the offer conditions, credibility and confidence in the insurance company and premium amount. The location of the insurance agency, on the other hand, has the lowest influence on the loyalty of the customer to the insurer.
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