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„Twój głos w Twoim domu”: cztery typy tabloidyzacji

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Bauer Z.

Oblicza Komunikacji

2010

vol. 3

37-47

The article contains a thesis that research on tabloids and tabloidization is, in its very nature, tinged with ideology, as its subject is a uniquely created axiological construct with its place in culture being negatively prejudged. The article will present broadcaster actions from an interactionism perspective, mainly the theory of framing. Taking the original meaning of the word “tabloid” as a starting point, the article discusses four aspects, or rather “levels,” of tabloidization: the concentration of the message content and its intensification (using limited visual codes, among others), the strategy of eliminating the complications in the interpretation of reality (based on appeals to a “common sense” category and stereotypes, among others), the strategy of “elimination of the media appeal of the message” (effective thanks to an illusion of a total transparency of the medium itself being created) and the strategy of “being friends with the audience” (appealing to their resentments and phobias which — according to a key rule: create yourself a reader — are presented as obvious human needs, impossible to articulate because of the oppressive value system, created by the Others, most of the time being associated with the authority or authorities built on suspicious grounds).

Narativní analýza v sociologickém výzkumu: přístupy a jednotící rámec

84%

Nekvapil J., Havlík M., Hájek M.

Sociologický časopis. Czech Sociological Review

2012

vol. 48

issue 2

199-224

Against the backdrop of the current popularity of the concept of narrative in the social sciences the authors analyse the uses of narrative analysis in empirical social research and provide a unifying frame based on Paul Ricoeur‘s notion of narrative mimesis. To begin they situate ‘narrative’ in the context of the social research tradition. Using both a simple and an elaborated deﬁnition of narrative they outline the main approaches to narrative analysis relevant to sociology and categorize them as structuralist, hermeneutic, or interactionist. The crux of the article is a discussion of Ricoeur’s integrative model of narrative as threefold mimesis and its proposed methodological application in sociological narrative research. The authors argue that Ricoeur’s model obviates undesirable analytical simpliﬁcations and encourages research that captures all the substantial aspects of narrative, including the producer (the narrator) and the recipient (the listener or reader).

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1 Oblicza Komunikacji

1 Sociologický časopis. Czech Sociological Review

1 Bauer Z.

1 Havlík M.

1 Hájek M.

1 Nekvapil J.

1 2012

1 2010

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„Twój głos w Twoim domu”: cztery typy tabloidyzacji

Narativní analýza v sociologickém výzkumu: přístupy a jednotící rámec