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Kształtowanie wizerunku Polski w krajach Unii Europejskiej

100%
Maćkowska R.
Colloquium Wydziału Nauk Humanistycznych i Społecznych AMW
|
2012
|
issue 2
179-190
EN
The image of a country in the international context is determined not only by a country’s potential. Other factors, such as the country’s perception and opinions on its activity, coming from the foreign public opinion, also play a significant role. Poland has experienced a positive change in the way it is perceived, which is connected with two events of different scale: one is political and concerns Poland’s presidency in the European Union, the other is a mass sports event – the European Football Championships Euro 2012.
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