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Risk testing and risk behaviour

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Ulbert J., Csanaky A.
Kozgazdasagi Szemle (Economic Review)
|
2004
|
vol. 51
|
issue 3
235-258
EN
This paper considers how so-called psychometric methods devised for risk-awareness measurement in sociological and cognitive psychological researches connected primarily with health risk can be used to determine indirectly the risk behaviour behind investment decisions. The methodological efforts to measure uncertainty, which have stretched and been repeatedly renewed over centuries, tend to push decision-makers and their subjects and sociological-cum-psychological deciding process into the background. The authors have measured financial risk behaviour in the population through intensity of risk perception, using a representative sample. Groups of subjects homogenous in their risk behaviour were assembled to establish certain clear sociological determinants and parameters. Finally, the conclusions drawn about risk propensity and risk perception were compared with conclusions on risk attitude obtained by direct measurement.
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