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Współczesne trendy rozwoju kanałów dystrybucji w krajach Unii Europejskiej

100%
Czubała A.
Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie
|
2012
|
issue 885
53-68
EN
The paper presents the impact of the increasing applications of IT business systems and the concentration and internationalisation of retail trade on the transformation of distribution systems from the perspective of their territorial, industry-related and institutional dimensions. The transformation consists in introducing new channels, modernising the scope and functioning of the traditional channels, changing the performed functions as well as the relations between channel participants and improving the flow of products between particular distribution links. However, the ultimate level of effectiveness is determined by the choices made by end users, and changes to their preferences and buying behaviour may lead to the need to create new distribution channels.
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