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Expansion strategies as an effective way of competition on the global market on the example of the Royal Dutch shell investments on Polish market

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Piwowarczyk A.
Central European Review of Economics & Finance
|
2016
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issue Vol. 13, No 3
95-107
EN
The article is an attempt to present the results of the analysis of the activities of transnational corporation which is Royal Dutch Shell in response to the challenges resulting from the use of global strategy. Dynamic changes occurring in the contemporary world economy in recent decades tend to reflect on the fundamental determinants of the development strategy in the new conditions. The aim was to show how the applied strategy affects the development of the corporation and what its characteristics are. An important element of the analysis is also an attempt to identify challenges and indicate possible directions of further development of the corporation. The study was based on available sources of literature and papers as well as official materials prepared by the company. The ongoing process of globalization means that transnational development strategy becomes a very important factor that can positively influence and contribute to achieve the so-called competitive advantage. Despite the global nature of the decisions and the strong pressure to reduce costs, the benefits of foreign direct investments are one of the key elements of the future development of Poland.(original abstract)
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Changes in Global Research and Development: Decentralisation or a New Concentration?

84%
Odrobina A.
Central European Review of Economics & Finance
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2015
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issue Vol. 10, No 4
19-33
EN
Since the 1990s, the highly concentrated field of global research and development (R&D) has been undergoing a series of changes, which many scholars interpret as a shift toward increased decentralization. A dynamic rise in R&D spending has been accompanied by greater contributions from countries outside the Triad, also via the activity of transnational corporations (TNCs), which boost their R&D expenditure on the one hand, and serve as the driving force behind R&D internationalisation on the other. While it once seemed that decentralisation would continue, a closer analysis of global R&D suggests that its concentration has actually increased since the middle of the second decade of the 21st century. The decentralization of R&D has led to a dynamic rise in the global importance of China and South Korea, which in turn triggered a new concentration process and a shift of global R&D toward a new centre in East Asia. The process of decentralisation, which causes a diffusion of R&D across a large number of actors, including developing countries, affects global R&D to a lesser extent than the new process of concentration, which now seems to be gathering momentum.(original abstract)
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Stymulowanie zachowań innowacyjnych pracowników w korporacjach

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Kraśnicka T., Wronka-Pośpiech M.
Studia Ekonomiczne
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2014
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vol. 183 cz 1
115-129
EN
Contemporary organizations recognize the importance of innovation, which is reflected in achieved results and the ability to create competitive advantage. Therefore managers, especially in large enterprises, seek for different sources of innovation, reaching also to the potential that lies in employees. This implies taking efforts in order to stimulate innovative behavior of employees in the organization. The aim of this paper is to present determinants of employees innovative behavior as a source of innovation, as well as to identify complex tools aimed at stimulating this type of behavior (i.e. innovation management practices). As numerous researches suggests, that the above mentioned practices take place primarily in large corporations, the subject of our analysis are selected practices of managing innovative employees in international corporations. The selection of the corporation for the analysis was based on the popular rankings of the most innovative companies, such as: "The World's Most Innovative Companies", "World's 100 Most Innovative Companies", "50 Most Innovative Companies" and "World's Most Innovative Companies".
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