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Convergence analysis of household expenditures using the absolute β-convergence method

100%
Domazet A., Sendić R., Alić A.
Business Systems Research Journal
|
2012
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vol. 3
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issue 1
23-29
EN
Background: The paper examines the convergence of household expenditures, in terms of a possible usage of the standardized, rather than consumer-tailored marketing, mainly on a regional level. Objectives: The main goal of this research is to study the existence of consumption expenditure convergence in the EU-27 countries, in the period between 2000 and 2007. Methods/Approach: The analysis used the absolute β-convergence method, in order to investigate the existence of a negative correlation between the growth over time in the overall consumption expenditure in EU member-countries for each individual product and service category and the initial expenditure level. Results: According to the obtained results, in the period between 2000 and 2007, the EU-27 countries reached a high level of consumer expenditure convergence, which provides a basis for developing a regional concept of the standardized international marketing for these countries' markets. Conclusions: The results provide an empirical contribution to claims on consumer convergence in the countries included into economic integrations. Also, the obtained results can be used to create a basis for defining and applying the regional marketing concept for companies focusing on the EU-27 countries' market.
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Wpływ kultur narodowych na postrzeganie wartości masowej kastomizacji przez klientów

72%
Roszkowska-Menkes M.
Studia Ekonomiczne
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2018
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vol. 359
83-103
PL
Celem niniejszego artykułu jest prezentacja modelu koncepcyjnego analizującego wartość masowej kastomizacji dla klienta z perspektywy specyfiki kultur narodowych. W szczególności, odwołując się do wymiarów wartości kulturowych Hofstedego, zaproponowany model wyjaśnia różnice w postrzeganiu przez konsumentów korzyści i kosztów masowej kastomizacji. Zaprezentowane w opracowaniu rozważania odpowiadają na potrzebę lepszego zrozumienia czynników sukcesu masowej kastomizacji, a wyniki analizy pozwalają na sformułowanie praktycznych wskazówek dotyczących tworzenia i implementacji strategii opartej na tej koncepcji.
EN
The purpose of this paper is to present a conceptual model that analyzes the value of mass customization for a client from the perspective of the specificity of national cultures. In particular, referring to the dimensions of Hofstede's cultural values, the proposed model explains the differences in consumer perception of the benefits and costs of mass customization. The considerations presented in the study respond to the need for better understanding of the mass customization’s success factors. The results of the analysis allow to formulate practical guidelines for the creation and implementation of a strategy based on the mass customization concept.
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