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Idioomide pildiline kujutamine internetihuumoris

100%
Piekot T.
Mäetagused
|
2012
|
vol. 52
141-160
EN
The analysis of new media, i.e. Internet, is a serious problem for logocentric communication studies. Usually, only the verbal aspect of genres is described, while other qualities are seen as marginal phenomena. In this paper I want to discuss the practice of visualising idioms in Internet humour. Even a cursory glance at the new media shows two prominent trends: 1) idioms appear in various types of new media texts but tend to dominate in those with a creative function, 2) idioms are spontaneously visualised, i.e. communication partners translate them into visual language. The paper presents results of empirical studies performed on a corpus of demotivators containing idioms. It shows that creative texts, especially humorous ones, subject idioms to different visual transformations. Visual translation may involve the structure of an idiom (individual words) making the visualisation literal, or its metaphoric meaning, in which case the visualisation is figurative (in its two variants – exemplifying or reinterpreting). From the cultural perspective, is it notable that idioms are not very frequent in Internet humour. Demotivators cited idioms in only 1.5% of all demotivating messages in Polish-language Internet. It seems that Internet users have probably found other visual carriers of figurative meaning. Discovering their social status might be the key to understanding the new culture – the culture of the web.
2

FORMATION OF INTERNET COMMUNICATION CULTURE OF STUDENTS AS A PART OF THE CULTURE OF BUSINESS COMMUNICATION

86%
Budianska V.
Педагогічні науки: теорія, історія, інноваційні технології
|
2017
|
issue 7(71)
36-48
EN
The article proves the urgency of the problem of forming the culture of business communication among students, as well as its component – Internet culture. It is the means of Internet communication that allows using the appropriate software products (expert systems, automated environments, databases, etc.) to prepare for business communication with partners. They significantly expand the analytical capabilities of the future specialists; increase the effectiveness of making informed decisions. The aim of the article is to determine the ways of forming the culture of Internet communication of students. In order to solve the tasks outlined in the article, such research methods as analysis, comparison and generalization of scientific literature were used. As a result of the research, means for business communication on the Internet have been allocated: E-mail – a typical off-line communication service; World Wide Web (WWW) – the most developed part of the Internet direct communication service; FTP – the file transfer protocol; Gopher, WAIS – the most widely used means of searching for information on the Internet; Telnet – remote access; electronic message boards; Usenet news or teleconferences; mailing lists; electronic databases – a unique source of information that is grouped by subject; electronic exchange; chat. The article gives recommendations on the use of these means. The possibilities of Internet communication are revealed: the absence of borders and psychological risk, the construction of one’s own identity, changing of ways of self-presentation, reduction of the sensitivity of emotional influence, promotion of personal development, communicative openness and tolerance, professional character, the need to adhere to the norms of netiquette. The practical results of the research can be used by teachers, methodologists in the process of teaching pedagogical, philological and methodological courses in higher education institutions, can serve as the basis for special courses, special seminars, be used in writing textbooks, methodological guides and recommendations, when writing course papers, diplomas, master’s research works, be used in distance education, attraining courses for teachers, in post-graduate pedagogical education, at schools, gymnasiums, lyceums.
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