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EN
This paper focuses on the toponyms (place names, field names) and the linguistic landscape in the Czech borderlands in the Jeseník region. Based on a combination of qualitative approaches (interviews with the locals) and quantitative ones (analysis of the toponyms in the linguistic landscape), the functions of German geographical names (and the German language in general) in this area are evaluated. The relationship of both local residents and local entrepreneurs to the German place and field names is also explored. The analysis reveals that the names of German origin are sometimes maintained and even revitalized. The revitalization of such names is influenced more by local entrepreneurs than by the local residents.
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