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Marketing wyborczy na przykładzie kampanii prezydenckiej Aleksandra Kwaśniewskiego

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Bobrowska A.
Colloquium Wydziału Nauk Humanistycznych i Społecznych AMW
|
2014
|
issue 2
97-112
EN
This publication is a work of a theoretical-analytical. The study focuses mainly on the concepts of political marketing and image Aleksander Kwasniewski, and describes marketing tools which were used in both campaigns. Particular attention was paid to the impact of Jolanta Kwaśniewska on both her husband's presidential campaign.
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