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EN
In his article the author deals with main principles of Jurgen Habermas theory of communicative action and - developed mainly on the grounds of mentioned theory - his conception of deliberative politics, being a component of discourse theory created by the German philosopher. Within discourse theory, Habermas formed the model of 'idel speech situation', within which participants of social communication processes - satisfyinf demands of 'rational' (according to Habermas) comminication, are able to exert influence on decisive processes on the national level.
EN
The article presents the conditions to be met by the conversation to become a dialogue. Based on the concept of dialogue was established philosophy and ethics of dialogue, which we present. Its representatives include: Jurgen Habermas and Karl Otto Apel. Then, on the example of German business ethics demonstrates how philosophy and ethics of dialogue could become the foundation of the Republican economic ethics created by Peter Ulrich and business ethics developed by Horst Steimann. In the opinion of the author, they may be helpful in developing a new version of business ethics, which is formed under the influence of reflection on experiences Financial and economic crisis that began in 2008, and whose effects are visible to this day.
EN
In this article author traces relation between argumentation and cultural practice. The first part focuses on definition of argumentation in informal logic tradition. In particular, it discusses argument in terms of verbal and social activity involving the use of everyday language. Author claims that there is no argumentation beyond language. The second part explains persuasive argumentation as a form of cultural practice. The persuasive arguments found in “social practice” can be understood as a social activity, analysable within the context of a given cultural system. Author refers to an approach taking the argumentative expression as a certain type of communicative practice, directed towards respecting, recognising or accepting specific actions. The inclusion of persuasive argumentation in the “circuit of cultural activities” to be studied makes it possible to compare this type of argumentation with other social practices, and to posit a clear historical dimension in the study of argumentation. It also makes it possible to view persuasive argumentation as one of many cultural activities aimed at changing or perpetuating behaviours, attitudes, thinking, etc. The third part of the paper concerns the problem of humanistic interpretation of persuasive argumentation. Author attempts to develop this intuition, at the same time demonstrating the problems that arise from this approach. In conclusion, author tries to analyze argumentation in terms of culture theory and humanistic interpretation.
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