Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 2

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  Komunikowanie masowe
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1

Komunikacja ze społeczeństwem. Przypadek Policji

100%
Mazur J.
Zeszyty Naukowe Wyższej Szkoły Ekonomii i Informatyki w Krakowie
|
2011
|
issue 7
65-76
PL
Policja, jako agenda rządowa odpowiedzialna za bezpieczeństwo publiczne, powinna w sposób szczególny dbać o obszary związane z komunikowaniem społeczeństwa. Przekaz powinien być formułowany w sposób odpowiedzialny i przemyślny, tym bardziej, że policja posiada monopol na zapewnienie bezpieczeństwa publicznego, a społeczeństwo jest jej strategicznym partnerem. Nie bez znaczenia jest tu również dbanie o wizerunek Policji. Wizerunek bowiem, to również komunikat dla społeczeństwa kim jest nadawca i jakim stopniem zaufania można go obdarzyć
EN
A statement is a thesis of the article, that police as the government department doing with public safety she should in the way special to care about areas associated with communicating with the society. It isn't only a sphere of the care for the image of this organization but also responsibility of the monopolist behind the safety and the public order. It is just necessary in this area not only building the image of the organization and her reputation, but also of communication with the society. (original abstract)
2
Publication available in full text mode
Content available

Stereotypical Genderisation in Picture Section of Opinion-Forming Dailies in Slovakia And Its Development as Demonstrated by Samples from 2007 and 2012

80%
Fichnová K.
Studia Ekonomiczne
|
2014
|
vol. 205
98-119
EN
The paper deals with the ever-current topic of stereotypisation in mass media. The issues of the usage and the effectiveness of stereotypes are being broadly discussed in the domain of marketing communication. In the study, the author focuses on identifying stereotypes (gender or other stereotypes) in so-called opinion-forming printed daily newspapers in Slovakia, while trying to note the type and direction of the trends to portray people stereotypically in picture section of the dailies between 2007 and 2013. The author has used a quantified content method [Scherer, 2004] with the results processed statistically by non-parametric procedures. 1685 people pictures and images have been analysed in total. Multiple stereotypes have been identified - including gender related and also stereotypes in the presentation of the elders and children.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.