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Founded in the 12th century, the post-Cistercian Abbey in Ląd is a monument of great im-portance for Polish and European cultural heritage. It is marked for its significant historical, artistic and educational valour. This article opens a series of publications presenting a scientific research on the cultural activities and programs provided for tourists visiting the Abbey. The goal of the article is to gather information about that offer and assess the opinions of tourists on the issue. The research was conducted for a month (4.08 – 4.09.2013). 725 people participated in it answering a 10-point questionnaire. This article presents conclusions based on the answers to the first four questions. Ac-cording to the results, the most attractive cultural offer is visiting the church and the monastery as well as participation in the Festival of Slavic and Cistercian Culture. Further results will be presented successively in next publications.
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