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1

A folkloristic/textological study of pre-election circular SMSes.

100%
Balazs G.
Magyar Nyelvor (Hungarian Language Guardian)
|
2004
|
vol. 128
|
issue 1
36-53
EN
Initially SMS, the short text-containing message sending system of cellular phones, served the purpose of personal communication. Nevertheless, as mobile phones have been catching on, the SMS has started to function in other ways (e.g., as replacement for postcards, news service, and even as a means of mass communication). Unexpectedly, SMS was given an important role during the 2002 parliamentary elections in Hungary. Between the two election rounds, campaigning was also going on via SMS (circular SMSes). Nearly all the 300 important messages of the two weeks have been documented. The results of the present research on election SMSes are as follows: (a) formerly observed phenomena of folklore or folklore-like texts have received a new medium; (b) the new type of spoken language usage has been strengthened; (c) SMS as a medium has been extended and put to new types of uses; (d) it follows the organisation of public mass communication; (e) it differs from the private language use of SMSes; (f) colourful linguistic humour and political talk in terms of experiences have appeared; (g) the SMS led to a total election campaign and it may have had an effect on the election results.
2

T/V FORMS OF ADDRESS, GREETING AND ADDRESSING PEOPLE WITHIN THE FAMILY

88%
Domotor A.
Magyar Nyelvor (Hungarian Language Guardian)
|
2005
|
vol. 129
|
issue 3
299-318
EN
The author of this paper investigates three interrelated phenomena of language use with respect to the family as a scene of linguistic encounters. Her questionnaire survey gives the reader a glimpse of the language use of four generations in three types of settlements. With respect to the topics indicated in the title, the analysis reveals the characteristics of the language use of the individual generations and presents the differences between them. The study is sociolinguistically-based, the author does not refer to language cultivation issues related to these topics; but she does cover phenomena that seem to contradict the existence of tendencies that are a matter of popular belief and are often commented on in the language cultivation literature.
3

THE TERMINOLOGY OF WELLNESS

88%
Foris A., Berces E.
Magyar Nyelvor (Hungarian Language Guardian)
|
2006
|
vol. 130
|
issue 4
399-412
EN
The purpose of this paper is to illustrate the appearance and development of the Hungarian terminology of wellness, a young discipline which has become known and gained ground in Hungary at a remarkably fast pace. The appearance of wellness includes the spread of a specific vocabulary, full of international lemmata, the foundation of training centres for wellness specialists, and the appearance of the first wellness reference works. The fast development of wellness exemplifies and illustrates the current problems in Hungarian terminology in general. The new role of sports in people's lifestyle choices, interpersonal relationships, and economic progress is also profoundly reflected in language use. The new circumstances with special focus on healthier lifestyle choices and the maintenance of the individual's physical and mental health have resulted in the appearance of wellness as a new and complex discipline. Wellness, as a physical activity, is connected to sports in many ways. The swift integration of an array of various activities geared at lifestyle changes and choices have resulted in the appearance of new institutions with a focus on the integration of sports, recreation, healthy lifestyle choices, and therapeutic methods. Special centres for recreation, spa, tourism, sports, and rehabilitation have been established, which fulfil their mission with the help of specially trained staff, taking local resources into consideration. This multi­disciplinary and complex activity is referred to under the umbrella term 'wellness' world-wide.
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