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LOCAL AND ETHNIC IDENTITY CONSTRUCTIONS IN LIFE STORIES: A POSSIBLE ANALYSIS METHOD OF LIFE STORIES

100%
Pajor K.
Etnologické rozpravy (Ethnological Disputes)
|
2020
|
vol. 27
|
issue 1
93 – 108
EN
Regarding the last ethnological, cultural anthropological, literary, sociological and psychological theories, one property of modern life stories is that they reflect the identities of a given personality. In this study, I would like to aim at showing what they can tell us about the ethnic, local or regional identities of an individual, a family or a given group - with the help of an interdisciplinary analysis method. This method is based on the combination of three theories: the theoretical background ethnography adopting narratology for text analysis, hermeneutic phenomenology coming from sociology and discourse analysis. I would like to illustrate some examples offered by the results of my research about the inhabitants of Galanta, Gabčíkovo and Komárno, which have mixed-ethnic population. The research concentrates on the frame of Slovak-Hungarian relations.
2

IDENTITY PROJECT AND CONSUMPTION GOODS (DRAFT OF THEORETICAL FRAME) (Projekt identity a predmety spotreby (teoreticky nacrt vymedzenia problematiky))

88%
Hudakova E.
Slovenský národopis (Slovak Ethnology)
|
2009
|
vol. 57
|
issue 3
386-396
EN
The aim of the paper is to put stress on self- identity in a form of life-stories in consumption processes of a person, as a field for further research in frame of not only psychology or marketing sciences, but also consumption anthropology. The authoress tries to assign the influence of life stories on purchasing decision and future purchasing plans of a person to obtain consumption goods he/ she dreams about. The attempt is to show one of the possible explanations for consumer's choice when deciding about a purchase, based on life stories. Those are created in order to provide one's life with unity or purpose to be either kept for one's explanation of life or to communicate one's stories to other people. Concept has the ambition (for now only theoretical) to explain different preferences for consumption goods among people as members of relatively equal social groups and that identity in form of life stories has deeper influence on purchasing decision of a person as the actual social environment one lives in has.
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