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Glamour – Magic or Manipulation? A Short History and Definition

100%
Bogusława Strawińska A.
Białostockie Archiwum Językowe
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2014
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issue 14
165-176
EN
The article is an attempt to systematise the definition of glamour and establish the etymology of the word. The author analyses glamour through extra-linguistic factors, i.e. in the context of political, cultural and social change not only in Poland, but throughout Europe and the world. It is the main intention of the author to unmask the fraud carried by glamour. Glamour is a deliberate mystification, with the aim of arousing interest in a particular movie or TV star; the almost universal desire for luxury goods and services. These needs are served by a huge technical effort in the form the cosmetic, fashion, automobile, movie and TV industry. This fraud was and is possible because the desire for luxury and showing off is part of human nature.
2

MODA JĘZYKOWA. ZMIANY LEKSYKALNE PO ROKU 1989 W UJĘCIU KOMPARATYWNYM SŁOWACKO-POLSKIM

88%
Szymczak-Rozlach M.
Slavica Slovaca
|
2020
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vol. 55
|
issue 2
171 - 178
EN
My observations concern on linguistic fashion and the accompanying phenomenon, which is snobbery, in the context of changes within the lexical system of Slovak and Polish languages after 1989, when the socio-political breakthrough and the fall of the communist dictatorship in former Czechoslovakia took place. Linguistic fashion, although ephemeral, caused significant shifts and changes in both the verbal and semantic structure of the language. Similar processes and tendencies characterized the language situation in Poland and Slovakia: the tendency to intellectualization and terminologisation, democratization and determinologisation, and above all the internationalization of the Slovak and Polish lexical system.
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