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Metrolingualism in Prague: The Adaptation and Management of Multilingualism in a Multiethnic Bakery Shop

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Park M.
Studie z aplikované lingvistiky - Studies in Applied Linguistics
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2022
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vol. 13
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issue 2
99-122
EN
The aim of this paper is to shed light on how ordinary language users in a globalized city adapt to and manage their multilingual situations in which diverse communicative problems occur. The subject of this study is a multiethnic bakery shop in Prague. Various languages, such as English, Czech, Korean and Chinese are used as a means of everyday interaction between the owners and customers in the shop. Language Management Theory (Jernudd & Neustupný, 1987; Neustupný & Nekvapil, 2003) will be employed as a theoretical framework in order to understand and analyze the following research questions: 1) how do the owners of a multiethnic bakery shop adapt to their multilingual situation?, 2) how do the owners of a multiethnic bakery shop manage their language use during the work? Simple management (on the micro-level) and organized management (on the macro-level) will be analyzed based on the data gathered from observations, recordings, language biography interviews, and follow-up interviews by the author. This paper will illuminate how socio-economic, communicative and linguistic management are intertwined and what consequences may follow after implementing the adjustment plan.
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